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The key elements for a professional business card


Even in our modern digital times a business card can be of value to make sure people have all the relevant information at hand in case they wish to contact you.

What makes a good business card? In this blog you will find the answer.

ESSENTIAL INFORMATION

Keep readability in mind when deciding what information you want to share on your business card. Sometimes less is more. Visualize the target of your enterprise: in case of (mainly) young people you may choose to leave out the postal address but mention social media accounts instead.
Usually you will find the following standard information on business cards:
  • Logo, with or without a tagline
  • First name and surname
  • Current position
  • Phone number
  • Email address
  • Website address
  • Postal address or social media account(s)
In addition consider a ‘call to action’: “call us for an informal get-together”, “visit our website” or “follow us on Instagram” are good examples of customer relations.
 

An example of a business card that has all the key information on it (product used as showcase: Business Card Mockup Kit).

GET CREATIVE

A business card says a lot about a company, more than just the practical information it provides. It is very important that its presentation helps the receiver remember or recognize a company’s brand identity. This brand identity can be accentuated by implementing the logo, font, color and the company’s image and graphics in the design of the business card.
 

An example of a business card with a distinctive brand identity (product used as showcase: Business Card Mockup Kit).

LOGO AND TAGLINE

Almost every company has its own logo. Its purpose is recognition, so why not use it on your business card? Many companies use an accompanying tagline, so by all means use that in the design. Pay attention to the ‘whitespace’ around the logo; this enhances readability. Blatant logos should preferably be placed on the front side of the business card and further information on the back.

TYPOGRAPHY

Choose your font with care. It seems a matter of course that you use the same font as the one in your company’s brand identity but here, too, first and foremost you should pay attention to readability. Usually a business card has a set, rather small size so in order to provide a lot of information the font size should be modest. It stands to reason that a font should be easy to read and preferably be the same as the one which is used in other designs. Therefore avoid handwritten fonts as much as possible and take care of a good contrast: dark characters on a lighter background and vice versa.

IMAGE/GRAPHIC USAGE

The addition of personal details gives any given business card uniqueness. A wedding photographer shows his best picture, a painter may have specks of oilpaint dotted all over the place. So it is important to pay attention to creativity: originality brings about instant recognition.

COLOR USAGE

Color, too, plays its part in readability and recognition. Use a high contrast between text and background and as many colors from the brand identity as possible while at the same time avoiding gaudiness.

To check whether the design of your business card is in line with brand identity ask the following question: will people who are familiar with the company’s identity immediately link the card to the company?

An example where the colors of a brand identity have been implemented in the design of the business cards (product used as showcase: Business Card Mockup Kit).

PRINTING OPTIONS

Before a card is print-ready there are dozens of options regarding paper thickness, paper texture, finish, goldfoil, letterpress etc. These are personal choices but keep in mind that thicker quality paper has a more luxurious feel to it. Paper thickness is defined by weight: the above mentioned luxurious feel is obtained with 350 grams or more. As to the finish, a matte, satin coated finish gives a professional, neutral look. No shine and little texture ensures good readability.

A matte business card with a lot of texture combined with goldfoil, on the other hand, gives a nice contrast.

Whatever finish you choose, make sure there is an obvious connection with your business and it is in the same style as your brand identity. Don’t choose something just because you happen to fancy it.

Which printing company you engage depends on your personal preferences and also geographic limitations. A small local printing company may have less options but may be easier to communicate with whereas a bigger, better known printing company may be cheaper and offer more options. It is difficult to give advice but a household name for professional business cards is the English online printing company www.moo.com.

Let me finish with one short piece of advice: don’t have zillions printed at the same time only because you saw a special offer, e.g. one thousand business cards for only $ 50. In this case quality is far more important. A business card is a very important part of your company’s representation and ideally will generate more customer loyalty.