As an Etsy seller, you know that captivating product images are the key to attracting potential buyers and boosting your sales. However, not everyone has access to professional photography equipment or the skills to create stunning visuals. That's where mockups come to the rescue!

In this article, we'll explore the world of mockups and how they can transform your Etsy listings. From understanding what mockups are to creating engaging product images and tracking your success, we've got you covered. Let's dive in and elevate your Etsy shop's game.

This mockup is a part of the Studio Device Mockup Scene Collection. A collection of 20 carefully curated, high-res mockup scenes. All colors are adjustable.

Table of Contents

Understanding Mockups

What are mockups? Mockups are pre-designed templates that allow you to showcase your (digital) products in a professional and visually appealing manner. They are versatile, customizable, and can make your Etsy listings stand out.

Types of mockups vary from product-specific to lifestyle settings. You can choose the one that best suits your brand and products. The benefits of using mockups are numerous, from saving time and money to enhancing the overall shopping experience for your customers.

This mockup is a part of the Warm Frame Mockup Scene Collection. A collection of 20 carefully curated, high-res mockup scenes, with four frame options each.

Preparing Your Product for Mockup

Before you start using mockups, ensure that your product is ready. High-quality product photos, precise measurements, and background considerations are essential. These details will help you select the right mockup and create a seamless visual representation of your product.

Choosing the right product to feature and having top-notch photos can make a world of difference in the final outcome.

Finding and Selecting Mockup Templates

Discover where to find mockup templates and learn how to select the perfect one for your Etsy listings. Consider factors like customization options and licensing rights to make an informed choice. Using mockups doesn't have to break the bank. You can find free and paid resources that fit your budget and design preferences.

Mockups by Ruben Stom Design

Ruben Stom Design offers two type of mockups: Mockup Scene Collections and Mockup Kits. Mockup scenes are pre-made scenes, photographed based, very user-friendly, but less adjustable than mockup kits. Mockup kits, on the other hand, are highly adjustable. With the kits you can create your own scenes by adjusting colours, changing backgrounds and adding lighting and shadow overlay options. 

This mockup is a part of the Moodboard Mockup Kit. A high resolution moodboard scene creator, compatible with Adobe Photoshop and Photopea. The kit is distinctive because of its natural look and many options.

Creating Engaging Product Images

Now that you have your mockup, it's time to create engaging product images. Learn how to use design software like Adobe Photoshop to seamlessly integrate your product into the mockup. Adjusting lighting, shadows, and perspective is crucial for a realistic look.

Don't forget to add text and other design elements to make your listing informative and appealing.

Optimizing for Etsy

Optimize your mockup images for Etsy by understanding the right dimensions and file formats. We'll also share additional tips for Etsy-specific optimization to maximize your visibility and reach more potential customers.

To create the perfect Etsy listing image, it's crucial to follow the recommendations from the provided web page. The ideal size for your product listing image should be 3000 pixels wide and 2250 pixels tall, in a landscape orientation. This specific size ensures that your image stands out when shoppers search for products, setting the tone for your listing. This size allows for a crisp and detailed view of the item, enhancing the shopping experience and increasing the chances of conversion. 

A table with all correct image sizes in alphabetical order:

Image Size
Big Shop Banner 1600 x 400 px
Carousel Banner 1200 x 300 px
Collage Banner (Four Images) 300 x 300 px
Collage Banner (Three Images) 400 x 300 px
Collage Banner (Two Images) 600 x 300 px
Cover 3,350 x 840 px
Graphic 3,350 x 840 px
Item Listing 800 x 1000 px
Mini Shop Banner 1600 x 213 px
Order Receipt Banner 760 x 100 px
Profile Photo 400 x 400 px
Shop Banner 760 x 100 px
Shop Icon 500 x 500 px
Team Logo 170 x 100 px
Thumbnail 570 x 456 px

Tracking Success and Making Improvements

See how mockups impact your sales with analytics. Gather customer feedback and run A/B tests with different mockups to refine your strategy. Success on Etsy is an ongoing process, and monitoring your efforts is key.

Learn from successful Etsy sellers who have transformed their shops using mockups. Analyze the real-world impact of mockups on their businesses and find inspiration for your own journey.

Discover the pitfalls to steer clear of, such as overusing filters, using poor quality mockup templates, and failing to maintain brand consistency. Avoiding these mistakes will ensure your Etsy shop thrives with mockups. Use matching colours and mockup styles will make your listings recognisable.


In conclusion, mockups are a game-changer for Etsy sellers. They elevate your listings, attract more customers, and can lead to increased sales. The ideal size for your product listing image should be 3000 pixels wide and 2250 pixels tall, in a landscape orientation. Don't hesitate to start implementing mockups in your Etsy shop today.

Frequently Asked Questions

Q: Are mockups suitable for all types of Etsy products?

A: Mockups work well for a wide range of products, but there are limitations. They're especially effective for visual items like digital artwork, website themes and graphic design templates. However, products with unique textures or 3D elements may require professional photography.

Q: Where can I find free mockup templates for Etsy listings?

A: You can find free mockup templates on websites like Placeit, Mockup World, and Adobe Stock. These resources offer a variety of mockup styles to choose from. Alternatively you can subscribe to our monthly newsletter here and receive three free mockups instantly. Beside these free mockups, you'll receive a free mockup every month!

Q: Do I need to be a graphic design expert to use mockups?

A: Not at all! Many mockup templates are user-friendly and designed for beginners. Plus, there are online tutorials and courses to help you get started. You don't need to be a design expert to create stunning mockup images. All product by Ruben Stom Design come with a help guide that helps with the basic steps on how to use a specific product.

Q: How can I track the impact of mockups on my Etsy shop's success?

A: You can track the impact of mockups by analyzing Etsy's metrics, such as views, favorites, and sales. Additionally, use tools like Google Analytics to monitor website traffic generated by your Etsy shop. Compare these metrics before and after using mockups to gauge their effectiveness. 

Q: Can I use mockups for multiple products in my Etsy shop?

A: Yes, you can use mockups for multiple products in your Etsy shop to maintain a consistent brand identity. It's a scalable solution that can enhance the overall look and feel of your shop.

Q: What's the difference between using mockups and professional product photography?

A: Using mockups is cost-effective and efficient, but it may not be suitable for all products. Professional product photography offers a more tailored approach, especially for items with unique features or materials. Product photography may be more interesting when selling physical products, while mockups are a great match with digital product. Consider the nature of your products when choosing between the two methods.

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